Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Online Games for Kids – Know More About This Colorful World

Online games are something which is becoming more and more popular with every passing day. Nowadays there are thousands of websites which offer different online games from every genre. However most of the websites are oriented towards the young population of the Earth. The special websites with online games for kids are many and there are thousands of games available for them to enjoy. However the most popular games as usual are the shooting games and the toy story games due to the fact that this is something which is very interesting to the young people.

Of course the shooting games for kids differ a lot from the games which you are used to seeing. You won’t be able to see all the gore and blood you usually see, but instead the games are quite simple and childish. Of course this may not seem interesting to you, but to your kid this may be the biggest attraction ever. But not all of the shooting games for kids are like that and some of them may contain gore and blood. This is why it is recommended to search the various websites and find the games which aren’t so offending.

And while the shooting games may be interesting to you and your kid, we guarantee you that the toy story games will just be the best thing which your kid has played. Toy story games are much more arcade and much easier. Their purpose isn’t something very special and they are usually simple jump, hit and run games. Of course not all of them are like that and there several which are a bit more complicated, but can still be easily played by kids. But it is best to try out both of these types and enjoy the simple shooting games and the arcade toy story games. These two types will surely entertain both adults and kids.

The best thing about online games is that you don’t need to download and install them. They are in almost all cases completely free and don’t require any extra actions. You will just need to open up your browser, find a suitable website and just choose the game you want to play. And although most of the online games are quite simple and usually played by kids, don’t think there isn’t also some more complicated puzzle like games which will surely be a challenge for everyone. But even these games are still playable by kids and are a very good way to train their logical thinking.

It’s a well known fact that online games are becoming more and more played. There are getting better graphics, story and game play with each day, which makes them a bigger challenge for all types of people. Online games for kids are still the biggest attraction and it doesn’t look like they are planning to stop that. There is a big probability that in the future online games will slowly become more functional and change places with the modern games we know today.

How to Look for the Best Android Apps and Games

After purchasing a new Android device, whether it is a tablet or a smartphone, we then turn to the marketplace in search of the best Android games and apps. There are numerous on-line directories available that have very comprehensive lists, some better than others. Generally these lists are divided into sections, for instance, the most popular, the hottest, the top rated, plus there are also lots of reviews to browse through for the best Android games and the best Android apps.

For those who are after Android applications, there are screenshots and quite often short videos illustrating how these apps or games work. These can be found in the arcade and action section and if you are looking for the best Android apps, these can be used for productivity, communication or entertainment purposes. Many other categories are available, from where you can choose applications or games that fulfill your needs.

Of course there are large numbers of new games and apps coming out into the marketplace every day. Some of these are free and for some, there is a small charge. The best Android games or apps can be either, if a game or app is free it does not imply any lesser quality, in many instances the opposite can be true. Most of the free apps have ads displayed and are they are usually unobtrusive, but sometimes, ads can be really annoying by blocking important content from the game or because they are placed in a position where you can touch accidentally.

Almost every Android application list website lets you subscribe to the RSS feed to get the latest updates so you’ll be the first who knows when a new app is available. Each application has a detailed description, from ratings and comments to required system permissions, screenshots or a direct QR bar code or market link for direct downloading from your phone.

As well as finding internet reviews for the best games and apps, quite often we will find out about a game or an app from a friend or colleague. Personal recommendations or reviews are always highly influential. Different groups and ages of people will be interested in different things, but there are enough of the best games and apps out there, to meet everyone’s needs.

If one particular app or game does not suit or does not perform as expected, it’s a simple process, just like programs on a laptop, to delete the game or app from one’s device. Android OS is designed in such ways that require minimal resources on the device, so it is possible to have numerous games and apps running on the one device.